10 Websites and a Pair of Boobs
Here is the perfect example of
Hope-Mongers and I’m going to call it “10 Websites and a
Pair of Boobs”. The term “Pair of Boobs” could refer
both to the young ladies who were in this infomercial or to their
You see, I was channel surfing one weekend and I saw on the menu a show
about websites and the Internet, so I checked it out. There were these
two attractive ladies, very enthusiastic, very pretty and very well
endowed with VERY tight low-cut tops on. I’m embarrassed to say
that it took me a few minutes to realize they were talking about the
Once I stopped focusing on their “attributes”, which was
rather difficult to do, and started listening to the infomercial, I
called my wife in to look at it with me because I couldn’t
believe what I was hearing. We both sat there in amazement that anyone
with half a brain would be buying into this nonsense, but there it was.
I’ve read reports on the Internet about this infomercial and the
man doing it—let’s call him John-boy. He is making a lot of
money on his “How to make Millions on the Internet” course.
So, why is it making
so much if this is such a scam?
The reason he is raking in the money is because he is saying exactly
what Hope-Seekers want to hear. He offers 10 Websites that he says will
make you money instantly and you don’t have to know a
thing. That’s the dream of a lot of
Hope-Seekers—instant wealth and they don’t have to do a
thing, it’s all done for you. When are we going to WAKE UP!!!
Let’s Think for a Minute
If people would stop reaching for
instant riches and just take time to think, a lot of this would clean
itself up. But who can resist an attractive brunette who says that she
knows nothing about computers or websites and she made $1800 last week.
Note that as she says she made $1800 she leans forward and fills the
camera with cleavage, so she could have said $18 or $18,000 and I
probably wouldn’t have remembered. But that being said, why would
women who aren’t attracted to the cleavage buy this
product? Subconsciously it goes back to the mindset, “If
this bimbo can make $1800 in a week, surely I can”—but
that’s assuming the models are even telling the truth.
Now, let’s stop and think. I know people don’t like to do
this but here we go. Here in this infomercial we are offered 10
websites already pre-done for us which are going to make money
instantly. Sounds perfect—right?
Did anybody think to ask what kind of websites these 10 might be?
European Eastern Block porn sites make millions, but is that the
business YOU want to be in? Gambling websites make lots of money, but
is that what you want to do? Or maybe you’ll find yourself in the
pharmaceutical business, hounding people to buy prescription drugs from
Mexico—you don’t know because you never stopped to ask.
But thousands of Hope-Seekers never once stopped to ask WHAT kind of
websites they were getting, all they were concerned about was making
the $1800 a month bimbo #1 was allegedly making.Okay, let’s
assume that his package of 10 websites is selling honest products like
figurines your Grandmother would buy. So you buy 10 pre-made websites
for $39.95 plus a lot of shipping and handling, but are you in business?
Did anyone stop to think for a minute and ask if just having 10
websites was all that it took to make money? Did you know that in
February 2007, the Netcraft Web Server Survey found 108,810,358
distinct websites on the Internet and 29.7 billion webpages? So now let
me ask, will adding your 10 websites to what is now over 30 billion
webpages bring you the riches you so desire? But, never mind,
that’s okay, because now you’re on your way—right?
What Hope-Seekers should have asked is does that $39.95 include web
hosting, a shopping cart, a merchant account to process the purchases,
directions to connect the merchant account to my bank account,
directions for a paypal connection, a delivery system for the products,
auto-responders, opt-in boxes, email accounts and any number of other
parts and pieces needed in order for me to be an e-commerce business?
But did they ask? Probably not until they got the product and realized
that the $39.95 the Hope-Monger was offering probably just gave them
the privilege to buy more of his stuff.
Hope-Mongers in Sheep’s Clothing
I googled the 10 websites offer
and found several sites that immediately called it a scam, so “in
the spirit of helping the abused” they offered options that were
supposed to be better. When I checked those links, they were just
more of the same scam affiliate links. I even tried to get to the
recommended site directly rather than through the affiliate link
offered and couldn’t find the websites—that’s how I
knew it was a Hope-Monger in sheep’s clothing.
Now here is an even sadder note. Some marketers think this is brilliant
marketing. They slam one scam to make you feel like they are on your
side only to offer their own scam and if you buy, they feel like they
have done a good job in marketing. I even read one forum comment that
said, “Yes, I know John-boy’s 10 websites and a pair of
boobs’ is a rip off, but he is a copywriter and that’s his
job. He writes copy to suck you in and he did, so how can you blame
Have we really become that jaded? Is it really just about who is
“the best scammer” and who can suck the most money out of
people’s pockets before they move on to the next project? Sadly,
yes, that’s where it is UNTIL we as Hope-Seekers say NO.
Until we stop chasing instant cash dreams and say “Give me real
information at an honest price”, the Hope-Mongers will keep
selling empty Hope. I knew within the first two minutes that “10
Websites and a Pair of Boobs” was a joke, but then the video
testimonials started to roll. People in their golf carts talking about
the money they made. Housewives talking about the “freedom”
they now had, all of this feeding the mentality of “if this idiot
can do it so can I”. But that’s once again assuming those
“testimonials” were telling the truth. Well, then it
happened. A cowboy showed up giving his testimonial, standing in front
of his horses talking about the few thousand he made using
And I said to my wife, “I know that guy! He has been on the
Internet for years, he just spoke at a conference I attended and he is
already making over a million a year in his own business!!!”
But here he was, an “Aw shucks cowboy, just a regular guy”
allegedly using John-boy’s system and “starting to make
money”. Maybe he did, but I seriously doubt he needed John-boy,
since he has been online with his own system for years. So there you
have it, probably a hired testimonial to suck in the Hope-Seekers. It
may even be that the “social proof testimonial” has gone
the way of the 8-track and vinyl records, especially when you see the
same old cast of characters giving testimonies for each others products.
I will still use testimonials for my products because people want to
see them, even though I believe they are under this cloud of suspicion.
I’ll put them there, but before you get anything from me,
don’t just look at the testimonials and take the word of another,
come read my information for yourself and then you decide.
Hope-Givers should be building relationships with good free, helpful
information, so that the Hope-Seekers don’t need someone’s
else word for it, they have their own experience to go on.
Sadly most Hope-Seekers have a
herd mentality and don’t want to think, they just want to follow
what the money-makers are doing. That works great for the
marketers because all they have to do is say what you want to hear
and lead you down the rosy path to the slaughterhouse with the rest of
It’s that herd mentality that can make or break the stock market
for absolutely no valid reason—a few over-react and everyone
follows. There are a few individuals that I go to in this Internet
world for information. And these few are Hope-Givers in my eyes, but
most out there are Hope-Mongers and yet, by necessity I still have to
seek the Hope-Monger’s information at times because they are the
only ones presently with it.
Like magicians, they don’t like their illusions being revealed.
But I’m sick of the abuse and if it doesn’t stop it’s
going to hurt all of us, so I’m going to talk about it anyway.
A lot of marketers use this concept of “the herd” which I
first heard about from a man considered to be one of the top marketers
and copywriters anywhere. The concept itself is understandable, the
herd is a group of people who have elected to follow you and your
information and that’s all well and good. But HOW you treat them
and WHERE you take it from there is what bothers me. I have been in
meetings where the discussion about marketing to the “herd”
was something that was laughed about. Examples were given
based on how gullible and mindless the “herd” was and
because of this the marketer sold the same thing 3 different times to
the herd and the herd never realized it—brilliant marketing or
abuse, you be the judge.
It is a two-edged sword. If I am so stupid I can’t recognize the
same thing being sold to me because it has a new bow on the box, then
that’s on me. But once I realize that I’m being treated
like a mindless idiot who will do whatever the marketer tells
me—it’s time to WAKE UP.
I may be a member of someone’s herd, but I still have to take
responsibility for my own life and make decisions that are best for me
in light of what will be best for me and my business. I need to
evaluate the offer and make sure it has what I need and not just buy
because I belong to the herd.
One of the most offensive statements I hear from marketers is
“send the bill to the herd”. What this means is that the
Hope-Monger wants a new BMW or his kid needs braces or his wife wants a
trip to Fiji, so rather than pay for it out of his pocket, he is going
to send the bill to the herd. This translates into a special sale or a
10% off promo or a slappedtogether “new and improved”
product that’s pumped out the door so the marketer doesn’t
have to take money out of his own pocket for his new car or trip.
In reality, the consumer (the Hope-Seeker/herd) does benefit from the
sell as long as the information or product has real value. But my worry
with the “send the bill to the herd” mentality is, how long
does it take before the Hope-Monger doesn’t care if the
information or product has any real value as long as their bill gets
paid by the herd?
I hate thinking of my customers as a herd. I don’t want to do
business with mindless people, because they end up looking to me to
solve all their problems. First of all, I’m not God, I
can’t solve your problems—you have to do that, but I can
give you the information to solve the problem. I can point you in the
right direction, but YOU have to solve your own problems.
People with the herd mentality have stopped taking responsibility for
their own thinking and thus for solving their own problems. They want
instant results AND they want someone else to do the work for them.
There are certain things you can hire people to do for you, but just
make sure you understand everything they offer and realize there is no
such thing as cheap instant success.
Thinking about this the other day, I remember my Grandparents on both
sides of the family. They were born in the late 1800’s and early
1900’s and both were closely tied to farming and the agrarian
mindset. Maybe because people are so far removed from that way of
thinking, they have forgotten the rules of life. A farmer doesn’t
plant corn in the morning and expect to eat it that night. A good
farmer doesn’t abuse the soil, the land and the resources that
provide his bounty. If a good farmer has a herd, he takes time with it,
nurtures it and cares for it if he ever expects his herd to produce.
Even from that stand point, I still don’t think of the people as
I know Hope-Mongers will never get this nor do they care. There will
always be more Hope-Seekers looking for “saviors” and
instant success, but we can WAKE UP and not be among them. There is
plenty of success available to all without having to rely on
Hope-Mongers. We can still be a Hope-Giver and each can prosper in his
or her own niche.
Hope-Mongers prey on the ignorance
of the Hope-Seekers, so you have to educate yourself. There are SOME
Hope-Givers that do offer help but let them prove themselves first with
good information. Please open your eyes and realize that the Internet
is not just an ATM machine where you can put in a pin # and money pours
out. You can’t just wake up one morning and say, “I’d
like to start an Internet Business, got any suggestions?”
Don’t think people are just going to hand you the keys to the
kingdom or that all you have to do is buy one ebook and you have all
you need. That would be like saying, “I think I want a job so I
can have lots of money, got any suggestions?” You are a sitting
duck waiting to get popped.
Here is a hypothetical example. You say you want an Internet business,
so you google “Internet businesses” and almost before you
can hit enter, a Hope-Monger shows up. First they tell you how smart
you are to start your own Internet business and then show you all the
new homes, boats and vacations you can have by starting your own
Internet business. Then they tell you how much your family is going to
love you for starting your own Internet business.
Now, for a simple fee, they will have you set up by the end of the day
and since you don’t have a clue as to how to do it you say,
“yes”. First they might tell you how many people there are
in your city and then they might say that all of them need to drink
water and that “statistics show” that people love it when
the water is turned into Lemonade. Then they might show you how cheap
it is to make Lemonade. Then they “crunch the numbers” and
show you how much you can charge compared to how little it costs you.
Now they tell you to take that figure times the number of people in
your city and your heart starts pounding. You see the money flying in
and you are so excited. Then they tell you the “insider
secrets” that if you add more sugar it will make your customer
thirstier so they will buy more and if you water it down some you will
have more lemonade to sell and it costs you less so you will make
more—and that’s why you are in business, right?.
Now they have you all pumped and ready to go. So they register your
domain name “LemonadeDummy.com” for $4.95 and only charge
you $25, then they graciously set up hosting for you which costs them
$9.95 a month and kindly charge you $19.95. Then they “hook you
up” to PayPal and remind you that they are doing this at no
charge just as a favor to you (of course you don’t know that
it’s free anyway).
Now like magic they post your webpage, oops I mean, Website with the
title, “Who Else Wants Great Lemonade? Only 50 Cents a
Cup!” Then they grab a free clip art of a glass of lemonade and
stick it under that “killer title” and slap a google map on
the page of your home and don’t forget the Paypal link. Of course
you don’t bother to ask how someone is going to get their
lemonade if they order through Paypal because, hey, you’re in
business now and you can feel the money flowing.
Then they really go the extra mile. They make you a sign on a piece of
paper that reads, “Great Lemonade 50 Cents”. They tape it
to the front of a card table; put it out in front of your house and
say, “You’d better get busy making some Lemonade.”
Then they slap you on the back and wish you luck and drive off with
your “What a deal!” credit card charge of $4995 and you sit
in front of your house waiting for the customers to jam your driveway
begging for Lemonade.
Most middle-school kids know this is a bogus scheme and wouldn’t
have anything to do with it, but it takes a full grown Hope-Seeker to
buy into this “Killer Ecommerce Money Making Machine”
program. Think I’m exaggerating? Most websites have about as much
traffic as this lemonade stand, stuck back on a cul-de-sac 50 miles
outside of the nearest town. But the Hope-Monger did what he said he
would do; you are on the web with a real business and a real product.
Think of your Internet business with the same set of rules needed to
run a brick and mortar business and maybe you will not be so taken in
by the Hope-Mongers. Yes, the Internet can be done faster, cheaper and
more efficiently than a brick and mortar but a lot of the same rules of
business still apply.