Today’s Gold Rush
Compare these present days on the
Internet to the gold rush in California in the late 1840’s
(that’s where the term California ‘49ers came from).
Everyone on the east coast was hearing how people made millions with
just a pick and shovel. Sounds brain dead simple right?
So thousands rush to the west coast not knowing a thing about gold
mining or even what gold looks like in the earth. They pay their money
for supplies, run out into the woods and do what “the
experts” have told them to do. If they didn’t die from bad
weather, claim jumpers, wild animals or accidents, they usually got
cheated out of their gold by high prices, corrupt officials or betrayal
by partners. Some miners made money, but most didn’t. So what
drove the thousands of people to leave everything behind and join the
We need hope. There is nothing wrong with hope—hope is a good
thing. But we need to be able to cut through the BS of the Hope-Mongers
and find the path of true hope that fits our lives. This navigation can
be tricky. I don’t even want to think about the thousands of
dollars I have poured down the toilet on Hope-Mongers who promised
fast-track, insider information to “help” me succeed. Here
is an example of how over simplification, which is what the
Hope-Mongers use, can be misleading.
A Real Life Example
I played American Football for 12
years and coached for another 16 years, all of it as an offensive
lineman. As the old school coaches say, “All of football comes
down to two things, blocking and tackling.” Now that’s
true, on offense if you block your man, my grandmother could score. On
defense if you tackle your man, no one can score. But here is the
interesting part. As a coach, I can tell a lineman that in order for
him to be successful at his position, he has to block his man. So he
knows his assignment, he has his goal, he has the ability and he goes
for it. But then he doesn’t get the results he wants.
The coach could say, “You didn’t do what I told
you….block him!” and on the surface it would appear the
coach is right, he told the player what to do and now the player has to
do it. That’s what is happening in the Internet world right now.
The mantra is “Do A B C and you get D—that’s what I
did and you can do it too!!!” When I was an offensive line coach,
I could tell a lineman that his job was to block his man, it’s
that simple. But over the years, I have broken down a single block into
at least 26 individual parts that need to happen as the lineman
approaches the line and within the first 1.5 seconds after the ball is
snapped. All of these are important in order for that lineman to be
successful at blocking his man. Add to this whether the opponent is
outside, head-up or inside, what the defensive front is, which side of
the line he is on, is it a cut block, scoop block, zone
block…well you get the picture.
Unless the lineman has been taught all 26 aspects of the block AND then
understands how to adjust them to his present situation in 2 seconds or
less, it is impossible for him to be successful all the time or even
half the time.
The point is the Hope-Mongers know they can sell you almost anything as
long as you desperately hang on to the hope of hitting it big.
I have seen some of the most disgusting lies peddled as “real
answers”. The “pull back the curtain, spill the beans, look
over my shoulder, take you by the hand” clichés that
people flock to are everywhere.
Why do people buy into this? They buy it because they don’t
believe in themselves, they don’t know the industry and they are
looking for short cuts that they THINK these people will provide.
Sometimes they do, but most often it just another Hope-Monger preying
on someone looking for quick money.
Hope-Seekers want to believe in “the Hope”, that the magic
bullet is going to do it all for them and produce instant riches.
Here is an interesting side note. I once attended a conference, being
the Hope-Seeker that I am, and had a startling realization. All the
conference speakers were promoted as “Instant Internet
Millionaires”, who just X-months ago were working from their
kitchen tables just like you and now look at them. What I saw was that
they were all under 35 years old. Then I looked around at those
attending the conference and the average age had to be in the late
50’s. While it was true that the speakers wore Rolex watches,
talked about their exotic vacations, and showed the stats on their
business, The Truth of how they got those numbers or what they said to
their customers to get those numbers was never revealed.
But that didn’t seem to bother anyone sitting in the audience,
because the late 50 year olds were still drooling over the money
numbers on the spread sheets and thinking to themselves, “If this
little punk can do it, so can I.” It didn’t appear that
anyone stopped to ask themselves if they were willing to be a
Hope-Monger in order to join the inner circle and make the big money.
Maybe some were, but I’m not—it’s not who I want to
be. I believe all of us can make the money we desire without the smoke
and mirrors and without having to conceal what we do or lie just to
“whack” someone’s credit card. Call it crazy, call it
stupid, but I’ve lived long enough to know that when you start
down that road of using and abusing people and become comfortable with
vague dishonesty and “fudging numbers” it leads to jail
(Enron), or corrupted minds and disturbed or destroyed lives (pick any
grocery store checkout line magazine headline).
Eventually it will turn into a bad business, unless you are a good
enough Hope-Monger to keep the illusion going, not caring what it has
turned you into.
There are some people who are proud of their reputation of being a jerk
and as they put, “At least I’m a jerk with money.”
Hey, if that’s who you want to be, who am I to stop you. If
that’s really what you want, you might as well stop reading now.
BUT there is another way and if that is what you want, then keep on
Well, back to the Gold Rush, do you know who made the most money in the
California Gold Rush? The hotel owners, the restaurant owners even the
brothel owners—those who took the money the miners
made—some honestly, some dishonestly. And lest we forget a name
that is still among us today that started during the Gold
They made sturdy, hard-wearing jeans that the miners could use. They
made them one pair at a time and sold them to the miners. The Levi
Strauss Gold Mine is still producing today. We as Hope-Seekers need to
regroup and stop grasping desperately for instant success. We need to
release the fear of missing the boat and not making it in time,
regardless of our age. We need to do some quiet soul searching and look
for the things we are really passionate about and choose a path for
making money that’s right for us—that’s what real
hope is about.
Five Years from Now
Five years from now mindless
Hope-Seekers who want instant riches, will still be chasing newer,
better, faster hopes. While we, who have taken the time to release the
fear and search our hearts for something meaningful in life and start
to become an expert in that field, will be navigating our way to the
destination we desire.
Will this journey make us ridiculously rich? I don’t know, maybe
it will and maybe it will simply provide a very good living and then
some. But at least we will be living a full, satisfying life, doing
something we love and that has its own priceless wealth. It’s
obvious that we do need some of the technology that’s being
peddled today; we do need instruction, education and guidance along the
way. But the big picture needs to be more about following our own
passions and our own path and not some path dictated to us by
someone else who claims their way is the best path to riches. We can
use some of their tools, but we need to stay focused on what we want to
accomplish in our lives over the long run.
Just remember that when Dorothy and her friends pulled back the curtain
on the Wizard of Oz, all they found was an old man pretending to be
something he wasn’t.
Dorothy and the rest had the answer all along, if they had looked
within themselves. Look, I know at least a third of the people that get
this report may not have even read this far, because they don’t
want to be told “instant riches” is mostly hype and not the
quick fix they want to think it is. So they will probably dump this
Declaration and return to being an eternal Hope-Seeker never really
getting any results, but still looking for that home run. This
mentality is one of the greatest weaknesses of gamblers, and it’s
not hope—it’s desperation.
Then there will be those at the top of the Internet food chain who are
more than content to keep pumping out the hype as long as people buy.
Their bank accounts will justify their actions in their own minds.But
my purpose with this Declaration is to help you, the Hope-Seeker who
wants to find real, honest answers, produce genuine helpful
products or services and become a Hope-Giver.
So if you’ve read this far, welcome to the journey. Let’s continue on with a look at the Merchants of Hope.